Featured collection focuses on carnival ‘freaks,’ folk art, arcade relics, bizarre novelties

NEW YORK – The heart-stopping whoosh of a roller coaster on its downward trajectory, the sugary smell of cotton candy and salt water taffy, the sideshow barker’s incessant chant to “step right up and see the strangest sights on earth.” All played their roles in creating indelible memories for the millions of people who visited Coney Island over the last century.

Edward J. Kelty (American, 1888–1967) panoramic photo of Ringling Bros. Barnum & Bailey ‘Congress of Freaks.’ Ross Art Group image.

While the golden era of New York’s most beloved amusement park has come and gone, relics of Coney Island’s colorful history and photos of its amazing cast of performers move back into the spotlight in “Sideshow,” an exhibition running May 2-25 at The Ross Art Group’s Manhattan gallery. Sideshow’s featured collection belongs to Dr. Robert M. Lerch, a New York City physician and longtime collector of the bizarre and unusual. The exhibition chronicles roughly the first 50 years of Coney Island – whose first enclosed amusement park area opened in 1895 – with additional pieces from other early 20th-century carnivals and circuses.

The “backbone” of the show, said Ross Art Group’s owner, Mickey Ross, is the collection of 28 original architectural drawings and blueprints that conceptualized Coney Island carnival rides and structures.

“The drawings were created by amusement park ride inventor and manufacturer William F. Mangels (German/American, 1867-1958) and depict such classic rides as the ‘Whip,’ Loop roller coaster, and carousel horses with a mechanical function,” Ross said. Like all other items in the exhibition, the architectural designs will be available for purchase.

One of the most remarkable inclusions in the collection is the assemblage of circus photos by itinerant photographer Edward J. Kelty (American, 1888–1967). The grouping includes a number of Kelty’s inimitable 11 by 20in panoramic shots of performers known collectively as “the Congress of Freaks.”

“Kelty had a fascination for human oddities and spent 20 years following and photographing circus troupes. Once a year, the entire Ringling Brothers ‘Freak Show’ cast would gather for a group shot. It was a big event,” said Ross. “The pictures include every imaginable type of performer – sword swallowers, snake charmers, bearded ladies, fire eaters, and ‘giants and midgets,’ plus aerialists and clowns.” Kelty’s Congress of Freaks photos, which originally were sold to the performers themselves as mementos, are highly sought after by today’s collectors.

Other iconic photos featured in Sideshow were taken prior to the end of World War I by Arthur S. Mole & John D. Thomas. Their technique consisted of mustering thousands of people to form aerial views of iconic symbols, such as The Statue of Liberty or Uncle Sam. Most of the photos’ participants were army troops who took part with the US Government’s permission.

Robert Lerch’s fascination for Coney Island memorabilia, arcade machines and quirky figural folk art dates back to his 1960s childhood in New York City, when he was introduced to the vast archive of pioneer collector, author and historian Frederick Fried.

Mole & Thomas ‘Human Statue of Liberty’ photograph formed by 18,000 officers and enlisted men at Camp Dodge, Des Moines, Iowa. Ross Art Group image.

“I spent most of my youth living with my grandparents on West End Avenue. A kid I used to play with who lived two stories above us was Frederick Fried’s son. I spent endless time in that apartment, which was so full of stuff it was barely navigable. I remember it like it was yesterday,” Lerch recalled. “Being around so many fascinating curiosities – from carnival objects to cigar store figures – had a profound effect on me.”

In fact, the Fried collection not only inspired Lerch to set off on a 40-year quest for the offbeat, it also eventually ended up, in part, in his own personal collection. “When Mr. Fried died, his daughter inherited his collection. I later acquired a portion of his Coney Island archive, which was considered the ultimate of its type, through a person who knew his daughter,” Lerch explained.

Selected highlights from the 75-piece Sideshow exhibition include:

• Coin-op machines, including “Witch,” a rare 1st-quarter 20th century 3-wheel slot
• Cast-iron amusement park jester head and four clown shooting gallery targets
• Three antique carved-wood contortionist figures on pedestals
• Circa-1920 coin-op baseball trade stimulator, one of perhaps three known
• Pair of 21in tall cast-iron Coke bottles, 1923, from Atlanta bottling plant’s fence
• Game that creates figure of pig with successive rolls of dice
• Rare French carnival knock-down figures
• Circa-1920 electric trade stimulator of chirping, moving birds in formal wedding attire
• 17 x 6in salesman’s sample of metal-trimmed glass coffin
• Circus and other posters, including an original for the Belgian release of the

1932 film “Freaks”

• Polychrome-painted convex carnival mirror
• Carousel memorabilia and figures including carved camel
• Unconventional vending machine that delivers a piece of pre-sealed cake
• Anatomical aluminum model of pig with hinged opening for view of internal organs

Sideshow – Exhibition and Sale featuring the collection of Dr. Robert M. Lerch (email manmoon6@aol.com) with other select additions will be held May 2-25 at the Ross Art Group’s gallery, 532 Madison Ave., 4th Floor (entry on 54th Street), New York, NY 10022.

Exhibition hours are 10 a.m. to 6 p.m., Monday through Saturday. May 2nd opening-night hours are 5-8 p.m., and as a

Animated, electric-powered store window display of birds in bridal attire. Ross Art Group image.

special added attraction, several performers from Coney Island USA’s Sideshows by the Seashore will be there at the gallery to entertain, pose for pictures and help raise awareness that Coney Island is back in business following the devastation of Hurricane Sandy. Dr. Robert Lerch has pledged to donate the sale proceeds from one of his rare Coney Island photographs to the nonprofit Coney Island Museum.

For additional information call 212-223-1525 or email sales@rossartgroup.com. Online: www.rossartgroup.com.

About The Ross Art Group:

The Ross Art Group was founded 18 years ago by veteran textiles businessman Mickey Ross. His background in the design and creation of printed fabrics inspired Ross to collect vintage posters while traveling throughout Europe. What began as a hobby evolved over time into a thriving retail art gallery. The Ross Art Group’s current inventory of 2,500+ posters may be viewed in its entirety by visiting its full-service gallery at 532 Madison Ave., New York, N.Y. (private appointments also available), or via a searchable, fully illustrated online database at www.rossartgroup.com.