Posts Tagged ‘advertising’

Bidders spend $610,000 at Morphy’s well-attended June 1 Antique Advertising Auction

June 17th, 2013 by

Puss in Boots Fortune-Teller fulfills its prophecy of success, sells for $21,000

DENVER, Pa. – A storybook cat with a talent for prognostication leaped to the top of prices realized at Morphy’s June 1st auction of antique advertising and coin-op machines. Made by Roover Brothers sometime between 1897 and 1904, Puss in Boots the Fortune-Teller was encased in a glass, wood and metal penny arcade machine and offered complete with 100 fortune cards. The psychic feline garnered a winning bid of $21,000 and led the day’s lineup of 537 lots, which grossed $610,000. All prices quoted are inclusive of 20% buyer’s premium.

Pace’s “Kitty” slot machine in vibrant primary colors on metal, $7,200. Morphy Auctions image.

Although one of Morphy’s smaller events, the specialty auction drew “a packed house,” said company CEO Dan Morphy. “Advertising signs attracted the lion’s share of bidding,” he added.

There was strong interest in a scarce circa-1910 to 1920 Phoenix Pure Paint curved porcelain corner sign with the image of a Native-American boy holding a hand mirror and applying paint to his face. The colorful sign exceeded its presale estimate and closed at $15,600.

An 8-piece Coca-Cola prototype window display depicting Rip Van Winkle and the Jolly Elves “pausing for refreshment” was bid to $7,800 against an estimate of $3,000-$4,000. In the breweriana section, a 1900-1910 framed poster advertising Lorelei Beer of Helena, Montana, with an image of the fetching mermaid-like maiden of nautical lore, achieved an above-estimate $3,900.

Other signs that finished well in the money included an appealing Eveready Flashlights/Batteries/Mazda Lamps figural flange sign, which doubled its high estimate in realizing $6,000; and a self-framed tin sign advertising Frazer Axle Grease, with a wonderfully detailed image of two horse-drawn wagon drivers discussing a wheel mishap, $4,800. Another standout was a Boston Locomotive Works 4-color chromolithographed builder’s print, dated 1858, with the image of a steam-powered passenger engine. It sold for $4,200.

More than 150 gambling, vending and other coin-operated machines were offered. A Pace’s “Kitty” slot machine in vibrant primary colors on metal reached $7,200; while a beautiful Wurlitzer Model 71 countertop jukebox made the midpoint of its estimate range at $5,400. Manufactured around 1940-1941, the Model 71 in Morphy’s sale played selections correctly and, according to Dan Morphy, “had a great sound.”

Morphy’s next auction featuring antique advertising will be held on August 6th. A General Antiques auction is slated for August 20th, and a major Toys & Sports Memorabilia sale will follow on September 7th. For additional information, contact Morphy Auctions by calling 717-335-3435 or e-mailing serena@morphyauctions.com. Visit Morphy’s online at www.morphyauctions.com.