Posts Tagged ‘advertising’

Extremely rare soda fountain syrup dispensers among top highlights in Morphy’s Advertising Auction

March 24th, 2015 by

DENVER, Pa. – Morphy Auctions will present 839 lots of antique advertising in its March 28th specialty auction. All forms of bidding will be available, including absentee or live online via Morphy Live.

Rare, large 1909 Coca-Cola cardboard poster

Rare, large 1909 Coca-Cola cardboard poster
est. $6,000-$12,000

Among the main categories are Coca-Cola and soda pop signs and other advertising, rare tobacco tins and petroliana. A featured highlight is the selection of high-end soda fountain syrup dispensers, led by Lot 451, an Earl Hires platter with matching bowl that supports a nicely decorated globe-shape dispenser. The suite is marked “Mettlach,” referring to a city in Germany where Villeroy & Boch porcelain was produced. Offered together with three early, tall mugs with an identical motif, the set is believed to be the only known example. “We think the set originally might have been loaned to a successful soda fountain operator. We don’t think it’s a type of item that was ever produced commercially,” said Dan Morphy, president and founder of Morphy Auctions. The lot estimate is $75,000-$125,000.

est. $40,000-$60,000

Wool’s Cherrie Smash syrup dispenser est. $40,000-$60,000

Another stunning antique syrup dispenser is Lot 493, produced for Wool’s Cherrie Smash. Decorated with appealing graphics in bold colors, this may also be a sole survivor. In excellent-plus to near-mint condition, it is expected to reach $40,000-$60,000 on auction day. Lot 515, a circa-1900 Pepsi-Cola ceramic syrup urn with gorgeous Art Nouveau decoration, stands 18 inches high and is estimated at $30,000-$50,000. No soda pop collection would be complete without representation of the king of soft drinks, Coca-Cola. Morphy’s is known for its record-setting prices achieved from the sale of Coke advertising, but collectors can find beautiful examples at all price points. An especially nice choice for the mid-range collector is Lot 278, a 1909 Coca-Cola cardboard poster. Featuring a model holding a glass of Coke, the rare and impressively sized poster is 55½ inches long and is estimated at $6,000-$12,000.

Earl Hires syrup dispensing bowl with platter and three additional tall mugs

Earl Hires syrup dispensing bowl
est. $75,000-$125,000

A classic in the soda-pop collecting world is Lot 376, a 1910 Allens Red Tame Cherry Red cut-out sign with metal easel support. Heavily embossed to render depth, this great-looking sign depicts a young girl and boy enjoying their beverages at a table emblazoned: “Drink Allens Red Tame Cherry and you’ll smile too.” Estimate: $800-$1,400. Vibrant and appealing, a curved porcelain sign advertising Red-Top Flour shows a young boy dressed in knickerbockers, jacket and cap, climbing over a fence. In excellent-plus condition, it measures 22 by 16 inches and is estimated at $10,000-$20,000. Morphy’s Saturday, March 28, 2015 auction will be held at the company’s gallery at 2000 N. Reading Rd., Denver, PA 17517. All forms of bidding will be available, including live via the Internet through Morphy Live, LiveAuctioneers and Proxibid. Start time is 9 a.m. Eastern.

Preview the entire auction inventory daily from 9 a.m. to 4 p.m., or from 8-9 a.m. on auction day, prior to the start of the sale. For additional information on any item or to reserve a phone line for live bidding on auction day, call 717-335-3435 or email

Visit Morphy Auctions online at

Bidders spend $610,000 at Morphy’s well-attended June 1 Antique Advertising Auction

June 17th, 2013 by

Puss in Boots Fortune-Teller fulfills its prophecy of success, sells for $21,000

DENVER, Pa. – A storybook cat with a talent for prognostication leaped to the top of prices realized at Morphy’s June 1st auction of antique advertising and coin-op machines. Made by Roover Brothers sometime between 1897 and 1904, Puss in Boots the Fortune-Teller was encased in a glass, wood and metal penny arcade machine and offered complete with 100 fortune cards. The psychic feline garnered a winning bid of $21,000 and led the day’s lineup of 537 lots, which grossed $610,000. All prices quoted are inclusive of 20% buyer’s premium.

Pace’s “Kitty” slot machine in vibrant primary colors on metal, $7,200. Morphy Auctions image.

Although one of Morphy’s smaller events, the specialty auction drew “a packed house,” said company CEO Dan Morphy. “Advertising signs attracted the lion’s share of bidding,” he added.

There was strong interest in a scarce circa-1910 to 1920 Phoenix Pure Paint curved porcelain corner sign with the image of a Native-American boy holding a hand mirror and applying paint to his face. The colorful sign exceeded its presale estimate and closed at $15,600.

An 8-piece Coca-Cola prototype window display depicting Rip Van Winkle and the Jolly Elves “pausing for refreshment” was bid to $7,800 against an estimate of $3,000-$4,000. In the breweriana section, a 1900-1910 framed poster advertising Lorelei Beer of Helena, Montana, with an image of the fetching mermaid-like maiden of nautical lore, achieved an above-estimate $3,900.

Other signs that finished well in the money included an appealing Eveready Flashlights/Batteries/Mazda Lamps figural flange sign, which doubled its high estimate in realizing $6,000; and a self-framed tin sign advertising Frazer Axle Grease, with a wonderfully detailed image of two horse-drawn wagon drivers discussing a wheel mishap, $4,800. Another standout was a Boston Locomotive Works 4-color chromolithographed builder’s print, dated 1858, with the image of a steam-powered passenger engine. It sold for $4,200.

More than 150 gambling, vending and other coin-operated machines were offered. A Pace’s “Kitty” slot machine in vibrant primary colors on metal reached $7,200; while a beautiful Wurlitzer Model 71 countertop jukebox made the midpoint of its estimate range at $5,400. Manufactured around 1940-1941, the Model 71 in Morphy’s sale played selections correctly and, according to Dan Morphy, “had a great sound.”

Morphy’s next auction featuring antique advertising will be held on August 6th. A General Antiques auction is slated for August 20th, and a major Toys & Sports Memorabilia sale will follow on September 7th. For additional information, contact Morphy Auctions by calling 717-335-3435 or e-mailing Visit Morphy’s online at