Antiques.com turned a year on Feb 1st 2011!  Thanks to all of our vendors for helping us to build our site into one of the best antiques sites on the web!  We’ve had more than 15oo dealers join in the fun so far, and we’re always looking for more.  We’re excited to offer over 80,000 items for sale on Antiques.com, but that number increases every day as more and more vendors sign up to be a part of our growing family.

To all of the people that visit Antiques.com looking for the perfect gift, trying to spruce up their home with a beautiful antique, or simply out of curiosity, thank you for coming!

And for everyone, vendors and antique aficionados alike, we’ve recently added a few features to our home page that we think you’ll enjoy!

- First, check out the Deal Of The Day – Each day we’ll offer a new deal from a vendor that is eager to give you a beautiful antique for a steal!

- Next, feast your eyes on the Cool Antique Of The Week – Each week we’ll show you something interesting from the site that is available to be purchased and fawned over by it’s new owner!

- And finally, have some fun with What Is This Antique? – Each week we’ll choose a new and interesting, if not a bit obscure, antique to feature for this game.  Take a guess, or several guesses, at what you think it is, and then each Monday we’ll publish the list of guesses submitted by everyone, along with the actual name and description of the antique.

Antiques.com strives to offer a wide variety of beautiful and interesting antiques, collectibles, and fine art pieces.  We’re looking forward to another stellar year where we add to our already impressive list of vendors and push our inventory to over 100,000 items!  So Happy Birthday To Us!  We’re looking forward to another fantastic year!

The troubles in the antiques trade have not spared the OK state. The Oklahoman recently reported that shop dealers throughout the state are failing. “Antique stores are struggling”, says one. “You just can’t make a living off them anymore.

While some of the state”s dealers think the problems are no worse than those faced by all retailers, many believe the problems run deeper. The Oklahoman sums up the situation aptly. “Something significant is happening to the industry. Several experts claim we have moved into a new era–one that now includes the purchasing of antiques online at Web sites such as eBay. They argue that fewer people have the need to walk into an antiques store when they can find what they want while sitting in their pajamas at a home computer.”

But perhaps for a handful of dealers, who’s surprised e-retailing, unprecedented in its ability to provide shoppers convenience and selection–has spelled the end of the antiques shop? E-retailing has that power. Remember when, not long ago, there was a mom-and-pop video store at every corner?

I think 2010 will be the year the antiques trade sees a sales turnaround for dealers who take advantage of the “dynamic duo,” e-retailing and antiques shows. Like Batman and Robin, these two sales channels, if properly paired, can be a team of superheroes.

So how should they be paired? Here are three suggestions:

Every dealer should promote her presence at antiques shows on her Website. She should write about the events she’s participating in, because useful and interesting content will entice customers to attend. Content like this also includes keywords that will help prospects find the dealer’s Website.

Every dealer should also consider an online advertising campaign to promote each appearance at a show. An online campaign will help in the same way that pre-show mailers boost visits to a booth.

Every dealer should use social media to connect with customers before, during and after shows. Sales can be increased by sending tweets on Twitter, posting on Facebook, adding show photos to Flickr and publishing blog posts.

Earlier this week, I attended the National Retail Federation show in NYC.  This was a very exciting event, focused on the latest, greatest trends in retailing and what that means to the independent retailer.

As I walked the floor, two things became immediately apparent.  One is that there is clearly, despite the effects of the recession, still plenty of business to be had.  Investment and innovation in retailing has NOT dropped off, despite what the nay-sayers have been crying for a while now.

The second trend is the steadily increasing role technology is playing in connecting the independent retailer with their customer base.  The buzz-word at the show was m-commerce, for mobile commerce: marketing initiatives delivered via cell phone. We’re seeing the advent of downloadable coupons and special offers in text messages.

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The Vendor Toolbox features articles by consultants who provide services to the industry that help business owners thrive and prosper.