Runway To GreenFebruary 1st, 2011 by admin
There is no limit to the power of fashion and, this year, the industry is setting its sights on building a brighter, better, and infinitely greener future by participating in a new program, Runway to Green. The program, which funds leading environmental organizations like the Natural Resources Defense Council (NRDC), has to date called on 24 fashion brands and designers to dedicate an item of their choosing from their Fall 2011 collection or create an item for the effort, and everyone from Yves Saint Laurent, Manolo Blahnik, Alexander Wang, and Burberry have jumped on board. A percentage of the proceeds from the sale of these items will go directly to Runway to Green. Participating designers will take their environmental efforts a step further by working with NRDC’s educational program Clean by Design to find ways to green their own businesses and create more sustainable practices.
The program, which kicks off on March 29, 2011, in partnership with Christie’s “Bid to Save the Earth” event in New York City, will be launched with a spectacular soiree hosted by François–Henri Pinault, Salma Hayek, Susan and David Rockefeller, Jr., Graydon and Anna Carter, and Vogue. The evening includes a live fantasy auction and a Runway To Green fashion show styled by Vogue Fashion Director Tonne Goodman (who, among many other things, oversees the magazine’s regular Style Ethics column) and stylist and Vogue Contributing Editor Tabitha Simmons. “While we are always happy to be planning a great party, it’s especially gratifying to be working on something that is truly such an important cause,” says Vogue Director of Special Events Sylvana Ward Durrett. “This is an issue that everyone, no matter what you do, needs to stay focused on.”
The collection will be available exclusively on Net-A-Porter before it hits stores in the fall, and there will also be a companion online auction for the event on charitybuzz.com.
For more information, runwaytogreen.com
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